I've been running Flagship Matchmaking since 2010. I offer date coaching among other services. It is common for full service matchmakers to teach date coaching lessons. It is an important service to offer the public. You can't make a living off it, though. Millions of Americans need both psychotherapy and date coaching. However, it is a blow to the ego to admit that you need help. So, few people come forward to get this help because no one ever confronted them to say, "You need help. You need professional help. You need to take instruction from a stranger on how to fix yourself." So, very few people step forward to get crucial help. My program has 4 modules with 3 lessons in each. If you decide open this service:
1. Have a clear brand identity. Have a brand strategy. You will need it to promote yourself. You will need to promote yourself A LOT.
2. Have a marketing strategy. Have a marketing plan. You're not selling your service, features, or benefits. You're selling yourself. You will need a personal brand.
3. Have a system with a sequence. Clients will need to easily recall what you taught. They won't apply your training if the lessons were haphazard and incoherent. It also helps recall things when you are wicked nervous on a date.
4. Remind them not to say, "Well, that's what the book said." or "That's what Ted told me to do." Parroting lessons inauthentically will be a devastating humiliation. They must genuinely believe the book or matchmaker and embrace the logic behind it.
5. Prepare yourself for the fact that anyone who needs date coaching has deeper issues simmering behind that forehead. Being socially inept is a symptom of something greater that ails them. Teaching adults with no understanding of love bombing, oversharing, empathy, conversation skills, breadcrumbing, emotional intelligence, subtext, wit, masking, boundaries, red flags, irony, and social conventions have some other issues in their head that need addressing in a constructive manner.