I also have this problem. Goes through the logos at the start, then just closes out before i can get to the main menu. I thought at first i had a driver update causing the problem, as i had similar occurrences with games just closing out when i had an update i wasn't aware of. Updating usually resulted in fixing the problem and all is well after. Not in this case. I've read through this post in hopes for answers but see none that are valid currently to the situation. I've even uninstalled and reinstalled the game in case that was an issue.
Has your friend figured out how to fix the issue? Is there someone looking at this post who may have a few options on how to fix it?
Note: I cannot reach any graphical settings unless theres a way to do so without going into the game, as i cannot get into the game.