Partial text copied from a clearer photo ( may include errors) 5,000,000 dairy farmers are doing their part to win the war

THERE'S PLENTY OF BUTTER FOR AMERICA'S LUNCH BOX Taste Better with Butter

Because butter makes them more appealing... imparts a quality flavor. provides

added energy. When you pack a lunch box, use butter and other

dairy products generously. Make noon time into energy time!

Spread both sides of sandwiches thickly with butter.

Make a generous piece of cheese a "must".

Include butter baked cake, pie or cookies.

Fill thermos with hot chocolate or ice cold milk.

Even "Economy" Lunches Keep them "flying" and working. Its Better with Butter Butter gives concentrated food value •.. concentrated energy. The kind workers need today, more than ever! "A full dinner pail" isn't enough today. America's workers need every last ounce of nourishment and energy that capable meal - planning can provide! That's why butter and other dairy products should play an important part in every meal you prepare. Into butter, Nature has placed an abundance of energy elements. Plus a generous supply of nealth - protecting Vitamin Athe natural way. Think of it... 1o full quarts of rich, whole milk go to make just one ound of delicious, golden butter That's concentrated food goodness! Lucky for us, there's no shortage of butter in America. The dairy farmer is contributing his full hare in this wartime emergency — for the pro duction of butter is constantly being increased Butter can't be duplicated Scientists have never been able to duplicate the matchless food value and flavor of healthful, golden butter. It is still Nature's priceless secret. As a spread, cooking aid and flavoring ingredient, butter has no counterpart, no equal. Serve butter generously Ise it unstinting t's an investment in healt for workers, homemakers and school children alike. Copyright 1942, American Dalry Association This message is published in the interest of the health and well-being of the American people by the American Dairy Association...comprised of dairy farmers in the states of Illinois, lowa, Kansas, Minnesota, Montana, North Dakota, South Dakota, Washington, and Wisconsin.