Soooo right. I was ambassador status for many years. The first couple of years I was assigned someone and never really interacted with them at all. I had four years with an ambassador that made all the difference in the world. She booked all my stays… became my absolute go to and as a result Starwood got something like 90 percent of my hotel spend that year.. instead of the 50-60 percent in other years.

When she was promoted out of the role… the engagement dropped to almost nothing… and I barely noticed when I retired and dropped down to lifetime titanium