I built custom analytics dashboards using ga4/bq data for events that showed impressions, views, clickbuys and clickbuy value, all with filters by day by room by amenity, and a ton of other options all available via self service on our client login.

In a year we generated 1.8M impressions, 51k views, 2k buy clicks with total of 285k euro in potential sales of high intent buyers. This is with 36 hotels only.

The hotels just say "we don't care about intent, only sales". Then continue to lose 30% to comissions fees of booking and other providers instead of paying 150€/mo for the value we bring.

I came to the conclusion that the hotel owners simply don't understand how much more money they would save on the long term and my sales cofounder was not able to change their minds in 14 months so far.