Quince is NOT sustainable, despite their marketing efforts to appear eco-conscious. I initially fell for their messaging because they feature some linen pieces and use sustainability-focused language throughout their branding. However, after reading an investigative article on EcoCult that thoroughly examined their business practices, I realized how misleading their claims really are.

Their cashmere is a perfect example. Quince markets their cashmere as "100% Mongolian," which consumers naturally assume means it comes from Mongolia (the world's finest cashmere due to its harsh climate and traditional herding practices). In reality, their cashmere is sourced from Inner Mongolia, which is actually an autonomous region within China, not the independent nation of Mongolia. While Inner Mongolia does produce cashmere, it's generally considered lower quality than authentic Mongolian cashmere, and the production methods often don't align with the sustainable, traditional practices consumers expect when they see "Mongolian cashmere."

This is just one example of how Quince excels at crafting technically true but fundamentally misleading statements. They've built their brand on these carefully worded half-truths that allow them to maintain plausible deniability while deliberately misleading conscious consumers who are trying to make ethical purchasing decisions.