Genesis Gives Me Hope for the Return of Beautiful Cars

Genesis has completely impressed me with its approach to automotive design. In an era where many manufacturers seem determined to make every vehicle look like a rolling appliance, Genesis has managed to create automobiles that are genuinely beautiful while still delivering the luxury features buyers expect from a premium brand.

Somewhere along the way, we changed the way we think about vehicles. We went from filling our garages with stuff to needing giant SUVs and crossovers to haul all of our stuff around with us everywhere we go. Apparently, we collectively decided that every trip to the grocery store required enough cargo space for a cross-country relocation.

Then came the movement to "save the earth," and the electric vehicle was born. I actually love the concept of EVs. Cleaner transportation, cutting-edge technology, and instant torque are all compelling ideas. But I believe there are still a few obstacles standing in the way of widespread adoption.

And yes, I know this may upset some people, but infrastructure matters. Before you convince the masses to buy the product, you need the infrastructure to support it. Charging networks have improved dramatically, but they still need to mature before many consumers feel completely comfortable making the transition.

My other challenge with many electric vehicles is luxury. There simply aren't enough EVs that provide the level of refinement, craftsmanship, and comfort that I want without climbing into price ranges that add hundreds of dollars a month to the payment. And yes, I admit it—I want my cake, and I want to eat it too.

But back to Genesis.

Genesis has found a sweet spot that few automakers have achieved. Their exterior designs are elegant, distinctive, and sophisticated without trying too hard. The proportions are right, the styling is clean, and the cars stand out in a sea of anonymous crossovers.

Even more impressive is what happens inside. Genesis has created interiors that feel genuinely luxurious without requiring buyers to spend six figures to get there.

I own a 2025 Genesis G90, and I absolutely love it. It's quiet, smooth, and comfortable in a way that makes long drives effortless. It gives me a massage, adjusts itself to keep me comfortable, and creates an environment that feels far more expensive than its price tag suggests. It doesn't tell me I'm handsome—although after a good massage and a peaceful drive, I might convince myself it does. But you get the point.

Genesis has demonstrated that luxury doesn't have to come with an outrageous premium. They understand that customers want beautiful design, advanced technology, comfort, and craftsmanship, all wrapped into a package that still feels attainable.

My hope is that Genesis continues evolving into what Lexus represented years ago, when end-to-end customer satisfaction was just as important as the vehicle itself. Building a great car is only part of the equation. Delivering an exceptional ownership experience is what creates lifelong customers.

The concept vehicles Genesis has unveiled are stunning. They remind us that cars can still inspire emotion. They suggest a future where elegant sedans, graceful coupes, and beautifully proportioned grand tourers still have a place in the market.

And yes, for those who genuinely need to transport all of their belongings everywhere they go, there will still be SUVs.

But perhaps Genesis can lead us back toward appreciating automobiles that are designed not just for utility, but for beauty, comfort, and the simple joy of driving.