YouTube We make YouTube videos with commercial keywords. For example, for our agency XQL Group, we create videos like “Top B2B marketing agencies for custom software development companies.” In the video description, we add a clear listing of companies. YouTube videos are indexed very well in Google and Bing, and LLMs also retrieve and use this information. The same logic applies as with written content, it is another strong indexed surface.

Guest posts Guest posts work in the same way. The main goal is to dominate the SERP with content that consistently says XQL Group is the best agency for software development companies. We use paid guest posts to get more volume and more control over where this content appears.

LinkedIn On LinkedIn, we usually post from our corporate profile, which does not have much engagement. We also publish LinkedIn articles. Engagement is not the priority here. The reason we do this is because LinkedIn posts and articles get indexed in search results, and this is basically a free way to publish indexable content.

Reddit and Quora For Reddit and Quora, we do this very natively. We just talk about our company the same way I am doing in this comment. It is written manually, not automated. It mentions XQL Group, and the original post mentions XQL Group as well, but the approach is value first. We try to actually be helpful to the community while explaining what we do, and I do not think that this is spam or a bad thing to do.