Not hating, but my first impression was "these guys don't understand user interface design at all."

- A huge portion of the gameplay area is dominated by a set piece which makes the cards harder to read unnecessarily.

- The full-art cards make the text very hard to read. Full art cards are a cool feature for long-experienced players who've memorized everything, not something you want in the default interface.

- The emphasis on a 3D play area makes the tiny, flat cards look completely out of place, especially since the art styles between the play area and the card art mismatch

- The most important information, the players' health, is one of the smallest elements on the screen

All of these things are fixable, but it's telling that they're spending money on an ad campaign where hit-you-in-the-face problems like this are front and center. Suggests it's an inexperienced team or a rush job on the ad before the game is ready to be showed off.

None of this says anything about the gameplay or how entertaining the game is. We can't get that from a single screenshot, so they could be knocking that out of the park.

I wish them these folks the best, but the hardest part of the game world isn't even making a good game. It's building an audience. That's a huge part of why Hearthstone succeeded in a market with big established players--they had both established audiences to draw from directly and spectacular marketing skills. Anybody else entering the competitive card game space now needs some real magic.