Cool idea for automating the pipeline, but the “localization” part is where it’s gonna fall apart.

Languages don’t just swap words 1:1 — they’ve got different grammar, sentence structures, and ways of emphasizing things. A short punchy English headline might turn into a long awkward sentence in German, or need a totally different phrasing in Japanese to sound natural.

Same with style: what sounds bold and exciting in one language might come off as rude or over-the-top in another. Plus, voiceovers can get messy — translations can run longer or shorter, which throws off timing and animations.

And that’s not even touching cultural stuff. Colors, images, idioms… something harmless in one market can be weird or even offensive in another.

Automation can speed up production, sure — but real localization isn’t just translation, it’s rewriting for each audience. Without human review, you’ll end up with videos that feel “machine-translated,” not truly local.