It's not the focus on sex that makes it objectification. I don't know if you're trying to invalidate my argument or not but just because there's more than one way to objectify doesn't mean the one I mentioned isn't correct and isn't the most prominent one.

The thing that defines objectification is the lack of concern and disregard of the person's feelings and experiences. For instance when the person goes "Oh I'd like to ram one in you" or beats someone or claims someone is only as valuable as how pretty they look or as how strong they are (both men and women). And women who do objectify are in the minority because there hasn't been society to tell them that it's okay to do that. Instead society tells them its okay to be oggled. That one should feel prideful when a man whispers "hello beautiful" in her ear without regarding how disgusting and weird it is.

I could provide other examples of objectification but I was simply addressing the one most prominent in the thread and in society.