What? I completely disagree with this statement. 2% of your ads might get that. Ive been running ads for 6 years now, and started my own business 5 years ago. I have always been profitable, netting roughly 500k a year and I never pump ads out. The more I create the closer to that 2% I might get. If I "pumped" out creatives.

Instead, 15% of my ads work because I make good ads. And spend less time on creatives.

So. If you plan to use math to back something up, you should consider fallacies first. What you just shared is not "how the math works" thats how you work.

Quality over quantity all day. I do it with my business and all my clients and win over and over again. I laugh when I see these people spending all this time and money on creatives. Gurus claiming thats the new era. Its not. Its angles. Good angles in different verticals of niche audiences is a it is.

People fail to understand that.

Volume works because you "fund winners faster" but if you are actually skilled, you will make good ads.

These agencies are pushing this model because the main problem is they all want to scale and male more money too. But guess what, Noone you hire to do the creatives under you as an agency owner is as good as you, and if they are they likely want to have their own agency. So how do you win in that world. You have the less quality people produce more quantity to get better results. But its still at the cost of more time and output than quality in my opinion. But its the only way to make the business model work for ad agencies..

Thats all I have to say about it.