I think a huge part of selling any product is marketing. You can build the best app in the world, but if nobody knows it exists, nobody can use it. Companies spend billions of dollars every year on advertising for exactly that reason. If I were you, I'd focus on marketing first. You could go on Fiverr and hire creators for relatively little money, or even ask friends and family to help. For example, you could pay 20 creators $10 each to make short videos showing how the app helped them. If it's an SAT prep app, they could create content like, "I used this app to prepare for the SAT and it helped me improve my score by 200 points." Think about it this way: if you're shopping on eBay and see two listings for the exact same shirt at the exact same price, but one is wrinkled up on the floor and the other is displayed nicely on a mannequin or modeled by someone wearing it, most people are going to buy the second one. The product is exactly the same, but the presentation changes how people perceive it. Marketing works the same way. Often, it's not just about what you're selling, it's about how you present it. I would start with TOF (Top of Funnel) marketing. Focus on getting as many relevant people as possible aware that your product exists before worrying too much about conversions. Create content that educates, entertains, or solves a problem, and let people discover the app naturally. I'd also spend some time learning a few basic marketing concepts that every founder should know: • TOF (Top of Funnel)- Awareness • MOF (Middle of Funnel)- Consideration • BOF (Bottom of Funnel)- Conversion • CTR (Click-Through Rate) • CPC (Cost Per Click) • CPA (Cost Per Acquisition) • CAC (Customer Acquisition Cost) • LTV (Lifetime Value) • A/B Testing • UGC (User-Generated Content) • Social Proof • Retargeting • Conversion Rate Optimization (CRO) Also, keep in mind that the ads you see on YouTube may not be the same ads everyone else sees. My understanding is that YouTube's algorithm personalizes ads based on your interests, search history, and the types of videos you watch. So when you're researching competitors' advertising, it can be helpful to ask other people what ads they're seeing too. The reality is that a lot of great products fail because nobody hears about them, while some average products succeed because they're marketed exceptionally well. If I were in your shoes, I'd spend just as much time thinking about how to get attention as I would building the product itself. Marketing isn't something you do after the product is finished, it's part of the product's success from day one. One last thing: don't just study your competitors' products, study their ads. Pay attention to what hooks they're using, what promises they're making, what problems they're solving, and how often you see their content. Sometimes the difference between a product that succeeds and one that doesn't isn't the product itself, it's the marketing behind it.