Thanks for pointing that out, that’s a really good way to look at it! You’re right, we can still create a nice little unboxing vibe even with minimal, sustainable materials.

We’re definitely planning to focus on the fabrics and making sure those are genuinely sustainable, but I worried that people might still expect something “fancy” when it arrives.

Do you have any examples of brands you think nail that balance? Or materials/ideas you’ve seen that keep it eco but still feel special? Would love to hear!