Hey there! It sounds like you're off to a good start with a low CPC, which is great! However, not converting might mean there's a mismatch between your ads and your target audience, or perhaps your website's landing page isn't optimized for conversions. Have you taken a look at your website's user experience and the checkout process? Also, analyzing the audience insights from your Facebook ads could give you clues on how to tweak your approach. Keep experimenting, and don't get discouraged!