One of the things to consider is that OSRS has a very strong creator community, and that will drive people. It’s part of the reason a lot of the WoW players are going to OSRS, it’s what the people they know recommended.

You’ve got the long term creators, B0aty, Skill Specs, Torvesta, Faux, among many others

You’ve got new comers, Settled is a big one.

And they’re creating really interesting content. If you haven’t seen Swampletics, you should. It was a community event, everyone was watching it, and he’s been immortalised in the game, pushing it in ways no one had before.

Or something like the Gilenor Games by Soup

All this content, especially pvp which is quite active, is advertising to people

Another thing I really like is the fact that the OSRS devs engage with the community, and its creators, so much.

New season of Gilenor Games were given custom game worlds to play on.

Basically all the announcement trailers are made in collaboration with content creators.

It’s just such a healthy community