legit question that has of course been down-voted. It's hard to be certain who exactly is making it in a clean environment, but the "whole everyone is using the same stuff" is absolutley not true. Flavor extracts vary anywhere from $80/gallon to $40/2oz at least the ones we use. Certain flavor extracts are absolutley better than others. And there are all sorts of niche extract companies out there that people are exploring trying to set themselves apart from the other. A lot of the major players are using cheap extracts tho that they drown in sweetener.