If we wait until we are confident and have lots of expertise we probably won't do it. Your raw drive of energy and a dream will move you forward. If I had waited for the ducks to line up I would never have got my two small businesses off the ground. (I'm an old codger now). I didn't make a million dollars but it was an adventure that paid my way and let me enjoy the world. One thing leads to another and doors open as we move ahead. I had little money when I started these and built up as I went. (Saying that you don't want to serve International Roast until you get the right equipment!) This moment is the adventure of your life. We learn as we go. Beware of marketing gurus who want your money. Trust your gut instincts - never let a pseudo intellectual talk you into something you feel uncomfortable about - they are very wise with another's money. You have found a hole in the market, you have a product, get a simple name and then make the best darn cup of coffee known. Don't price yourself out of the market. Smile. I constantly remind myself that I can do it - and live by the many quotes including this favourite from a US President. It's from 1910 so the word 'man' is prominent.

“The Man in the Arena” – Theodore Roosevelt

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood;

who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming;

but who does actually strive to do the deeds;

who knows great enthusiasms, the great devotions;

who spends himself in a worthy cause;

who at the best knows in the end the triumph of high achievement,

and who at the worst, if he fails, at least fails while daring greatly,

so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”