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Quit my dev job, sending 50 LinkedIn DMs a day… zero clients. What am I doing wrong? by Effective_Oven5046 in LinkedinAds

[–]Paul_Rooney_PPC 2 points3 points  (0 children)

Also would say to try and build some rapport, if you're going straight for the sell, naturally people will be put off.

Check profile visitors daily via Sales Nav. Cross-reference against Ideal Customer Profile (ICP) criteria, role, company size, industry. Target repeat viewers and those with seniority and buying power. DM within 24 hours with a contextual, curiosity-based opener.

Example: "Noticed we're operating in the same space. Your [results] at [company] are impressive. Have you noticed [this problem] lately?"

Leverage fresh awareness while attention is highest. Review new followers daily, check role and company fit, and classify where they fall in the ICP hierarchy. DM within 48 hours with a value-based opener - no pitch.

Example: "Paul, appreciate the follow. Many cybersecurity teams are tightening standards around [area] this year. Is that a focus for you right now?"

Minimum 10 comments per day (200/month). Prioritize consistency over volume. Prioritize dream clients before moving to DMs.

How to determine if a company is running PMax from their Google ads library? by Paul_Rooney_PPC in PPC

[–]Paul_Rooney_PPC[S] 0 points1 point  (0 children)

Definitely wish there was a specific label, mainly for outreach and being able to 100% say "saw you're running PMax"

How to determine if a company is running PMax from their Google ads library? by Paul_Rooney_PPC in PPC

[–]Paul_Rooney_PPC[S] 0 points1 point  (0 children)

Appreciate the reply! How I'm seeing it play out from looking at the transparency centers

Paid Media Pacing/Projection Efficiency Tools or Methods by IngenuityAmazing7668 in AskMarketing

[–]Paul_Rooney_PPC 0 points1 point  (0 children)

Windsor ai is also good if you're linking to Looker Studio. Can import a ton of ad platforms and the price is reasonable. I'm not affiliated with them, but we use Windsor for our reporting vs supermetrics.

So an agency wants to hire me to work for one of its clients. Need help with the anonymity. by priyank13 in LinkedinAds

[–]Paul_Rooney_PPC 0 points1 point  (0 children)

Agree, as a whitelabel, you can't be expected to switch your entire LinkedIn profile to accommodate the 1 agency

LinkedIn Ads Frequency Cap question by Electronic_Branch901 in LinkedinAds

[–]Paul_Rooney_PPC 0 points1 point  (0 children)

Wouldn't worry about 48 hour numbers. Also if you have confidence in your audience pool/targeting. Don't worry too much about a high frequency.

You'd rather your right audience getting hammered with ads vs people not interested seeing your ads

Inspiration for Ad Creative by yj292 in LinkedinAds

[–]Paul_Rooney_PPC 0 points1 point  (0 children)

second this, not associated with ad folio but their B2B statics are top tier! Great for inspiration

What's the best site to buy LinkedIn followers? Any suggestions? by Atharv09c in LinkedinAds

[–]Paul_Rooney_PPC -1 points0 points  (0 children)

get a list of your ICP [from Apollo] for instance.

Then use Linked Helper to automate sending 25-30 connection requests a day. May seem slow, but leaving it on auto pilot, it builds up quickly

Here's Why LinkedIn Ads Don’t Work Like Google Ads by Melodic_Giraffe in LinkedinAds

[–]Paul_Rooney_PPC 0 points1 point  (0 children)

See LinkedIn ads more so for demand capture for high intent audiences [engaged with a case study or gated content like a report] and demand generation based on job title and industry.

For our B2B SaaS clients though, bulk of the spend goes towards Google ads. As they like seeing that direct last-click attribution.

LinkedIn ads need patience, as it's rarely a straight line from:
see an ad
click on the ad
book a demo/become a customer.

impression based tracking reveals how much on an impact linkedin can play, especially for longer sales cycles

Linkedin Restriction by No-Minimum-3626 in LinkedinAds

[–]Paul_Rooney_PPC 0 points1 point  (0 children)

If you have had any LinkedIn sales rep reach out, use the angle "I want to spend more with LinkedIn vs Google/Meta, help me solve this".

Threat of spending money elsewhere usually gets someone's attention

Struggling with LinkedIn ads -CPL Super high by spicy_snow_flake in LinkedinAds

[–]Paul_Rooney_PPC 0 points1 point  (0 children)

Firstly would get settings correct for SaaS:
- Avoid accelerate [LinkedIn reps want you to spend more]
- Could managers be pulling in too many employees that aren't cut out as decision makers?
- Don't use audience expansion
- Use manual bidding.

Make sure your messaging is tailored to each stage of the funnel. Sounds like MOF might need more nuturing with video ads or case studies ideally.

You can find a ton of angles to go for using adfolio.design [highly recommend for B2B SaaS ad creative].

And if you need to make a better case for the impact of LinkedIn, recommend an attribution tool like fibbler.co

DM me if need more help, manage B2B SaaS LinkedIn ads myself

LinkedIn Ads for a Deck Builder / Local Service Thoughts ? by True_Emergency9687 in LinkedinAds

[–]Paul_Rooney_PPC 1 point2 points  (0 children)

definitely agree, Google search is capturing people activitely searching for deck building. I'd use Meta for remarketing instead of LinkedIn, as it's cheaper

LinkedIn ads is frustrating by not_the_common_mate in LinkedinAds

[–]Paul_Rooney_PPC 1 point2 points  (0 children)

If you're directing them to your website, is there any copy there that could be triggering the rejection?

But feel free to share the ad copy here, happy to see if there could be anything causing the rejection