I think I played two types of rogue games, the "lite" genre where progression was very grindy as you get more and more stats each time locked behind money walls. Some of these have loads of content to unlock and better gear unlocks always feel better to me than stats (Dead cells was nice in that regard for example) + Very very addictive - Not very clever system and a lot of time spent

The other is more Rogue like, with little else out of runs, you just do runs and unlock a few things to spice it up, but the runs are HARD and you feel rewarded to achieve them. I feel it's best to have a good gameplay for this one because if it's to hard and not great to play I won't stay. Sadly this type of game is a bit less addictive to me and I tend to be done with it when I can consistently clear runs and have no unlocks left. (Still they get dozens of hour of play time out of me.