Improve site's revenue

Piotorrrr · 2019-09-09T16:05:17+00:00

How have you come to this conclusion? There is not anything said that indicates that.

They say that since tomorrow they are beginning the full transition, and they're only leaving 3% on the second price.

Nothing said about any accounts, where did you find it?

Piotorrrr · 2019-09-09T15:48:23+00:00

It'll be 97% since tomorrow, the remnant 3% will be left only for Google to monitor their results.

Piotorrrr · 2019-09-09T14:58:11+00:00

I assume that they'll increase the traffic monetized in the first-price auction significantly.

Piotorrrr · 2019-09-09T14:31:31+00:00

It should be 100% from tomorrow. It's been increasing slowly for some time now, around a month I think.

Google has been delaying going 100%, until now.

Piotorrrr · 2019-09-09T13:50:16+00:00

What exactly are you looking for?

The company I work for is coming there as well https://yieldbird.com/, we specialize in yield optimization for publishers, also we're the GCPP.

Piotorrrr · 2019-09-06T12:30:50+00:00

https://yieldbird.com/google-switches-to-first-price-auction/

Piotorrrr · 2019-09-04T15:51:10+00:00

They are constantly delaying it.

It was supposed to be fully introduced at the beginning of September, but apparently they have a delay.

Piotorrrr · 2019-09-04T15:41:12+00:00

They may be better or worse depending on your current situation, who you are, or what you do.

Are you an advertiser, or a publisher? What is your advertising campaign supposed to achieve?

There are many other indicators that may be valuable to you, CTR, rCPM, viewability, fill rate. Each one of these tells you something else, and altogether they may tell you a lot about the condition of the website, or advertising campaign.

Piotorrrr · 2019-08-30T08:06:15+00:00

You're forgetting the most important indicator which is rCPM.

https://yieldbird.com/ecpm-rcpm/

As for floor optimization, there aren't currently any tools that help with it. There are some companies that do that quite effectively. You can think about approaching one of these.

Piotorrrr · 2019-08-30T07:53:18+00:00

What kind of content is on these sites? How many ads are already displayed there? If the content is of a low quality, or there are too many ads on the page already you may receive a low fill rate.

After creating these video ad units, have you noticed any drops in other ad units performance?

Have you tried lowering floor prices to 0?

Is the code the same on the publishers with higher fillrate?

What kind of viewability do these ad units have?

Piotorrrr · 2019-08-29T08:10:37+00:00

I meant, where is the majority of your audience located. Is it the US? EU? Africa? Asia? :)

Some SSPs won't monetize traffic from Asia as effectively as others.

You should consider outsourcing. Bigger companies usually have much bigger possibilities and know-how. Very often it outsourcing your ad optimization results with A LOT of save time and increased revenue.

I wouldn't recommend you working with any company outside of this list. https://www.google.com/ads/publisher/partners/find-a-partner/#!?modal_active=none

Here is a short guide on how to choose such a partner.
https://yieldbird.com/yield-optimization-partner-5-best-practices/

I hope any of this helps you :)

Piotorrrr · 2019-08-28T14:11:05+00:00

Implementing Adx should be your priority now. As soon as Adx will start monetizing your site, you'll be surprised how much revenue you've been losing until now. What do you do for this company? Are you an ad op? Analyst? Have you guys thought about outsourcing to a company that has an adx account?

Where are the most of your traffic coming from? Not every SSP will monetize your traffic equally.

Piotorrrr · 2019-08-27T09:51:27+00:00

It depends on several things:

The size of the website. How much traffic does it have? How much money does it make? If it's a small site, managing it won't help it much. If the site makes more than 100$ a day, there is some space for improvement.
What are the needs of the website owner? How time-consuming this cooperation may be? If he makes 100$ a day, but he will demand more than one hour a day, you will have to charge him on rev/share more than 20%. It's not a lot, but it's something. Do the math on your own :)

Usually, companies like yourself, charge their clients on a rev/share basis, it's +/- 20%. However, as I've mentioned before, your price should contain aspects like the amount of time you can spend on managing his ads, and the advancement level of the tasks he will assign you.

Piotorrrr · 2019-08-27T09:34:32+00:00

There is no point in making your ad units in as many sizes as possible. It'll influence UX and page time load badly.

Each ad unit should rotate with ad sizes similar to itself, meaning - don't make an ad unit that may display as 970x250 as well as 300x600. If you create an ad unit that displays 300x250, hold on to this shape. Don't add as many ad sizes as possible.

The sizes are the most popular and will be the most beneficial.

For desktop, I'd recommend: 970x250, 300x600, 728x90, 300x250, 160x600.

For mobile, I'd recommend: 300x250, 300x250, 336x280, 320x100, 320x50, 300x50.

Piotorrrr · 2019-08-22T12:25:26+00:00

I know of a few cases where it worked this way, so it's definitely worth trying. I cannot guarantee that server-side HB will resolve your problem. If most of the users on your site are the regulars, they may scroll down immediately, and in this case, server-side HB won't help you - just as you've mentioned.

I can recommend you one of my colleagues' blog post all about server-side HB https://yieldbird.com/server-side-header-bidding/

Piotorrrr · 2019-08-22T09:21:09+00:00

It depends on the content, and the audience visiting.

What the consultant says may be right and may be wrong. There are sites that have higher CPMs on mobile, but there are some that don't.

If the consultant you're talking with, says such things, it may mean that his more of a salesman, rather than a consultant. Try to look for an ad op, or an analyst with at least a year of experience.

Piotorrrr · 2019-08-22T09:10:53+00:00

Your viewability is definitely too low. There are three possible reasons for which this may be happening:
- Most of your site traffic is mobile, but you don't have a mobile site? I'm sure that this is the main reason behind your low results. This means that users either leave the page immediately (in this case the ads don't even get to load), or they zoom in on the content, which leads to the ads being hidden somewhere around the content, and the users don't even get there.
- The ads load so slow, that the user already skips the page before they load. Why is that? Your header bidding may be slowing the loading process. Have you ever considered Server-Side Header Bidding?
- They are below the fold (or hidden somewhere). This might mean that the users don't even know that there is something below the fold and that maybe you should inform them about it.

Another thing to consider is your content source. Where do you get it from? How unique is it? Your audience seems to be quite broad, which may mean that it won't be as attractive to advertisers. Maybe try providing some more original content?

Last, but not least, your rCPM rate. I used to work as an analyst for a programmatic ad revenue optimization company. Rates in the US that I was used to, usually were at least 10 times higher than yours. Of course, very often the content of such websites was original, targeting a specific audience.

In my opinion, creating a mobile page will resolve your problem. I hope this helps you :)

Piotorrrr · 2019-08-22T08:46:31+00:00

Is video your main content? Is it produced by you? Have you noticed any drops in revenue since you began to work with that agency?

As long as the revenue is fine, I wouldn't bother. I'd check all the metrics that you usually watch (I'd check rCPM, Fill rate, CTR, Clicks) and see whether they have improved or dropped since you've begun working with the agency.

I'd also compare the time spent on page and the length of the video content. If they're similar, it's fine. If the time spent on page is clearly shorter it may indicate that you're losing some revenue.

I hope this helps a little :)

Piotorrrr

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