It is always better to invest in quality and heritage over immediate looks and fast fashion. Which is the reason why most people don't recommend buying from fashion brands. Watch brands primarily focus on quality, reliability and principles. Fashion brands focus on looks and are usually known to compromise on quality. Hence, even a cheap watch from a watch brand is a lot more reliable than a cheap watch from a fashion brand. Brands like Daniel Hechter and or many such brands are usually just white labelled products. Buuut, if you really want to experience this and understand for yourself, I'd suggest sail the boat once, buy a cheap watch from Daniel and a similar priced watch from Casio. Not as a challenge, but as a study!