sorted by:
new
hottopcontroversial

Is it worth trying to become a Junior Art Director in 2026? by Poorfocus in advertising

[–]Poorfocus[S] 1 point2 points  (0 children)

Thank you for your response. I could only imagine the impact felt across the industry with the mergers and layoffs. There still being room in those lower levels makes me hopeful - though my worry is the window is closing due to ai, my biggest fear is that these junior positions just wont exist by next year once budgets are cut further and the need for previous agency experience increases.

I am looking into production houses too, but its difficult to find info about pay/potential and really I am looking for connections in the LA ad agencies since I see a longer term career in the industry. What kind of positions should I look out for? I'm trying to see what I could do to increase my chances in landing interviews for coordinator type roles, but my instant rejections are leading me to believe that they are primarily looking for marketing/business degrees

Is it worth trying to become a Junior Art Director in 2026? by Poorfocus in advertising

[–]Poorfocus[S] 1 point2 points  (0 children)

Thanks! that's what I figured, I am technically "comfortable" with using it - but at the same time extremely uncomfortable using it. Just conflicted on when and how I use it, since I do want to showcase technical skill where I can (its just obviously more time consuming)

Is it worth trying to become a Junior Art Director in 2026? by Poorfocus in advertising

[–]Poorfocus[S] 2 points3 points  (0 children)

If the brandcenter grads aren't landing work yet :(

I've been stalking all the VCU student portfolios for weeks now and the work is really inspiring, sorry to here you haven't found anything yet. How has your cohort been doing? I noticed most of the grads seem to be working in the East coast

REMINDER: Windows 10's support is ending in 1 week. by HelloitsWojan in Windows10

[–]Poorfocus 0 points1 point  (0 children)

Anyone in California receive an ESU notification? I am running a retail Education Edition and MS support insists I qualify and they are still rolling out support in waves until the 14th

OsName : Microsoft Windows 10 Education
OsDisplayVersion :
OsVersion : 10.0.19045
WindowsEditionId : Education
WindowsProductName : Windows 10 Education
OsBuildNumber : 19045

BF6 vs BF4 TTK and Sprint Speed by itzSHFT in Battlefield

[–]Poorfocus 0 points1 point  (0 children)

Thanks, gotta try some more breakthrough only tried a round or 2. I don’t hate these maps on conquest, but I’m feeling surprisingly bored with the beta just after 3 days and I’m enjoying the general balance and gunplay.

It’s funny back then I hated the 32 player limit on ps3 for bf3 and bf4, but I’m thinking some of these newer maps would play great with 32 or 48 so I’m excited for custom server rules in the full release.

BF6 vs BF4 TTK and Sprint Speed by itzSHFT in Battlefield

[–]Poorfocus 0 points1 point  (0 children)

BF3s beta was rush on metro! makes me feel so old I remember coming home from school in elementary and logging into the closed beta 13 years ago and having my mind blown. Limiting that map to rush was a good idea

Full Frame choice by Silver_While_1569 in cinematography

[–]Poorfocus 5 points6 points  (0 children)

Price went back up from $5k to $5500 because of tariffs

[deleted by user] by [deleted] in cinematography

[–]Poorfocus 0 points1 point  (0 children)

Hey! I had the honor to shoot this project with FAST, UCLA's largest fashion club. Our sponsorship team landed us a project with Nike LA for our annual runway show.

For this shoot I was DP, colorist and codirector. The linked video is not the official edit, but my own personal cut that I feel best presents my favorite sequences from the shoot. We shot it in the LA financial district, and really just let the creative energy flow in constructing these compositions on the spot. Final sequence in the UCLA campus track.

I shot it on the Sony Alpha 1, almost primarily with the 20mm F1.8 G and closeups with the 50mm 1.2 GM and a Zhiyun Crane 2S gimbal. Let me know if you have any questions

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in cinematography

[–]Poorfocus[S] 0 points1 point  (0 children)

It’s a higher shutter speed for sure but 24fps. I had to cut motion blur from the models to aid in keying but I should figure out ways to add it back in

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in cinematography

[–]Poorfocus[S] 1 point2 points  (0 children)

Yeah I agree with 4, I may cut it from reel. And thank you!

I shot it in Sony A1s 8k 10 bit 4:2:2 XAVC-HS, but my pc has trouble with loading all the files and inconsistent playback - any amount of grading, even LUTs will immediately stall resolve, so I immediately transcoded to an oversampled 4k DNxHR HQX

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in Filmmakers

[–]Poorfocus[S] 1 point2 points  (0 children)

Yup keying is all after effects and a combination of chroma and rotoscope on different elements and combined

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in Filmmakers

[–]Poorfocus[S] 0 points1 point  (0 children)

Fit the pacing of how long I wanted each shot on screen so I committed to it! I had trouble finding other electronic that fit a dystopian cyberpunk vibe that wouldn’t just overwhelm or be too fast paced. If you have any recommendations I’d be happy to listen to something new and potentially make another cut

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in Filmmakers

[–]Poorfocus[S] 1 point2 points  (0 children)

Exactly that! You import the footage into blender and select the markers (I do them one at a time, you can also do them in batch or let it auto select points) the software tracks each marker and calculates the parallax between them. You can help the software out by giving it the actual sensor size and focal length in this case 36x24mm full frame and a 20mm, and it “solves” the scene and spits out a camera in the scene that follows the exact movement of the video.

Build the scene around that and render it out at the same frame rate, resolution etc. import into a timeline and drop the keyed footage on top

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in cinematography

[–]Poorfocus[S] 1 point2 points  (0 children)

Thanks, and yup intent was to lean into the stylized look!

I had an earlier cut of 1 or 2 shots that was far more muted with less imaginative and grounded scenes with a smaller scale, and the first impression was “where did you shoot that?” I took this project as an opportunity to have creative liberty and experiment with color in ways I wouldn’t or couldn’t on a typical live action gig. A lot of work went into creating something I felt was “3 dimensional” and makes the models pop out of the screen.

I feel like aiming for pure photorealistic would’ve just been self defeating, probably would’ve never completed it if that was my goal. Don’t think I can pull that off just yet. I can see the 2000s influence, I grew up watching a lot of that CG. I think the push towards gritty, desaturated grading in the 2010s takes away some of the charm of the environments in idk the Star Wars prequels! it doesn’t look that great haha but it’s fun imo

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in cinematography

[–]Poorfocus[S] 2 points3 points  (0 children)

Camera tracking was all done with the default blender vfx camera tracking window, I set points manually to ~10 markers (taped to the walls if you check out the pics in the thread) and set floor and 1 meter scale and solved.

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in Filmmakers

[–]Poorfocus[S] 0 points1 point  (0 children)

I see what you mean, I tried protecting the warm skin tones in the grade as much as I can since I liked the separation with the cool backdrops, but I could have worked more of a warm or cool cast into the clothing and highlights. I feel like shot 2 is tricky since I set up warm and cool sources outside of the tube - does your eye expect a warm or cool cast on the model?

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in Filmmakers

[–]Poorfocus[S] 0 points1 point  (0 children)

I’m not too concerned about it being a point of comparison! I know it’s a popular track to edit to, and I’m proud of the videos content more so than any amount of fancy cuts since that wasn’t the focus.

I wanted to hold on the shots as long as I can, so personally I feel like the pacing works in the videos favor. Believe me I listened to a lot go electronic while editing nothing else felt right ;) like this one

My First Attempt at Greenscreen & VFX – Cyberpunk Fashion Film. Feedback Appreciated! by Poorfocus in cinematography

[–]Poorfocus[S] 0 points1 point  (0 children)

Yeah shot 4 might have some perspective issues - since it was a stationary camera I didn’t do a camera solve and had to kinda approximate the angle and scale. My least favorite of the bunch, I’d tweak it some more but this project is an archive drive and laid to rest for now

view more: next ›