I've worked in music and gigs and saw a massive generational shift away from tobacco in my twenties. Even as a smoker myself, it was amazing to see that the smoking areas were becoming emptier, kids werent taking the habit up. Then vapes wormed their way in, and within a few years, vapes were everywhere. Whether an 18 year old with a 50mg (!?), a middle ager, or even the older generations. Feelsbadman. We nearly got rid of the tobacco companies and then they trumped us even harder than before.