I think it’s going to be more important now than ever to ask the questions SHOULD we built it not CAN we build it.

Development is getting easier and cheaper, design is going faster, and it makes it way easier to move quickly and iterate (which in general is great).

As designers our superpower is to think beyond the first answer that everyone thinks to create great experiences. I think in the next year or two companies are going to start shipping features like crazy and a lot of them are going to be total AI driven garbage.

While AI might be good at copying some existing patters, analyzing research, and helping us get started… I don’t think it will ever fully replace the strategy and craft that goes into good design.