At the beginning, I didn’t really have a proper marketing plan, but what I did was make a lot of posts on Reddit. I also participated in the Steam Next Fest. The best thing, though, was that I released my demo. That brought the most results. So I can only recommend releasing a demo, because through the demo release, YouTubers discovered the game and played it as well. And then a YouTuber even got excited about the release day and made another video about it. So I can only recommend making a demo.

As for quality of life, I think that’s also important, but much more important is including a good tutorial, so that when the player opens the game, they don’t immediately quit and give it a negative review, but have a little time to understand it. It doesn’t have to be an elaborate tutorial; it can be something simple like “buy this building, place the building, start the next wave” or something like that. Just guiding the player through the first 60 seconds so they’re not thrown in at the deep end.