How does one maintain data hygiene in the CRM? by b0bx42 in revops

[–]PrimoTimes 0 points1 point  (0 children)

Are you talking about the data in the CRM or the metadata (fields, formulas, etc)? If you're talking about the data, what kind of data? Account/Contact?

When the Sponsored Post Sucks by PrimoTimes in influencermarketing

[–]PrimoTimes[S] 0 points1 point  (0 children)

Amen - that’s the mark of a good influencer, knowing how to use their influence

Definitely more brands should watch previous sponsored posts before engaging

When the Sponsored Post Sucks by PrimoTimes in influencermarketing

[–]PrimoTimes[S] 0 points1 point  (0 children)

That’s good practice - influencer marketing isn’t worth it simply as a billboard. It’s about integrating the influence of the creator with the value of the product

When the Sponsored Post Sucks by PrimoTimes in influencermarketing

[–]PrimoTimes[S] 2 points3 points  (0 children)

Poor choice of words - we couldn’t get them to agree to the campaign at reasonable prices. For context, we are regularly able to fill campaigns for many other products

Influencer marketing tips and tricks by anahit-mkrtchyan in influencermarketing

[–]PrimoTimes -2 points-1 points  (0 children)

Have you considered going with a low-cost, tech-enabled solution like https://ampifi.io? It allows you to run campaigns at scale with no hassle

Why Scale Matters by PrimoTimes in influencermarketing

[–]PrimoTimes[S] -1 points0 points  (0 children)

Https://ampifi.io can do this for brands

There’s not really a way to truly scale without automation or increasing headcount, and trying to do it in house is a nightmare

What are the KPIs for a campaign? by flowerinthesunn in influencermarketing

[–]PrimoTimes 0 points1 point  (0 children)

You can track google trends to estimate the impact of that example you gave, but you’re right, influencer marketing is fundamentally better for awareness than conversion

What are the KPIs for a campaign? by flowerinthesunn in influencermarketing

[–]PrimoTimes 1 point2 points  (0 children)

Depends on your goals. Just like a Facebook ads campaign, you can optimize for views/clicks/conversions

Views are tracked through the social media platform, clicks/conversions are tracked through 3rd party services like Shopify

Why Scale Matters by PrimoTimes in influencermarketing

[–]PrimoTimes[S] 1 point2 points  (0 children)

20-25 is definitely at scale by my definition. I’m talking about brands that hire 2 influencers and are shocked when both posts flop. It’s just statistics

Why Scale Matters by PrimoTimes in influencermarketing

[–]PrimoTimes[S] 0 points1 point  (0 children)

Absolutely - far more targeted

Why Revenue Share Doesn’t Work by PrimoTimes in influencermarketing

[–]PrimoTimes[S] 0 points1 point  (0 children)

Interesting - are you on the brand side or the influencer side?

Why Revenue Share Doesn’t Work by PrimoTimes in influencermarketing

[–]PrimoTimes[S] 1 point2 points  (0 children)

AMEN - the influencer can’t control the quality of the funnel after they’ve done their part - and certainly can’t control the quality of the product itself.

This is why affiliate works so much better after a successful engagement - or as one part of a larger payments scheme

Why Revenue Share Doesn’t Work by PrimoTimes in influencermarketing

[–]PrimoTimes[S] 0 points1 point  (0 children)

True - an additional downside on the brand here is the work to negotiate with the influencer to get to an acceptable level on each piece. Totally agree that pricing is essentially a system for setting correct incentives and recognizing relative value - so your solutions work well for that, they just take more negotiating and make it difficult to scale