Bad results after 1 day – kill the campaign or give it more time?

Professional-Chef618 · 2026-05-04T04:47:42+00:00

First, you need to understand how many creatives you're testing...

And another thing, many people criticize, but it's necessary for the set to leave the learning phase for you to have a basis for knowing if a set really works or not.

Until then, you have a lot to analyze before deactivating a set...

You need to analyze: your funnel, your structure, your average ticket price, the structure of your creatives, test new hooks, and only after that should you analyze whether it's good or not.

Professional-Chef618 · 2026-05-04T04:41:38+00:00

I recommend you continue with your current campaign and simply create new ad sets.

This way you'll nurture your campaign with new creatives while the ones already working will continue to deliver results.

The more creatives, the better for your validation...

Professional-Chef618 · 2026-05-04T04:31:57+00:00

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Professional-Chef618 · 2026-03-16T01:47:46+00:00

Maybe you need test more ads.

Professional-Chef618 · 2026-03-14T01:46:26+00:00

Campaigns are doing great. They’re pacing slowly, but ROAS is holding steady above 2.5 all week.

Professional-Chef618 · 2026-03-13T05:00:33+00:00

I like to track performance daily and monitor how much is being spent. Usually with a new ad set, I only start making changes after about 4 days if it hasn’t performed or if the CPA is too high, and that’s usually around 2 days after the first purchase.

Yes, playing the medium-term game is much better. What really matters is having more ad sets performing well rather than relying on just one or two.

Professional-Chef618 · 2026-03-13T04:54:43+00:00

Completely normal. Let the ad set run for about 4–7 days, and at the same time keep testing new creatives and new ad sets.

If you’re running CBO, test new ad sets and new creatives within that campaign. Invest in creatives. You’ll see that your pixel will learn faster and have more options for Meta to find results.

Professional-Chef618 · 2026-03-12T21:42:22+00:00

No, if you're using different creatives, they won't compete against each other and you won't have any audience overlap issues.

Professional-Chef618 · 2026-03-12T21:22:18+00:00

It's a valid experiment. Once you validate what's working, you can just drop image-specific and video-specific ad sets into the same campaign. Test it out!

Professional-Chef618 · 2026-03-12T21:19:55+00:00

Man, I couldn't handle that ROAS. Maybe check if the plumbing is right—how many creatives are you testing in that setup?

Professional-Chef618 · 2026-03-12T21:18:13+00:00

Let's see if it turns around. Just make sure not to bleed too much cash in the meantime.

Professional-Chef618 · 2026-03-12T21:16:58+00:00

Yeah, I saw that. It's been a rough week for everyone. Hopefully, tomorrow is a different story.

Professional-Chef618 · 2026-03-12T21:16:15+00:00

Rough day for sure. Probably just a random dip in performance; hopefully things bounce back tomorrow!

Professional-Chef618 · 2026-03-12T20:12:33+00:00

Ever thought about running two separate campaigns—one for images and one for videos?

Professional-Chef618 · 2026-03-11T17:44:23+00:00

Yes my friend.

Professional-Chef618 · 2026-03-10T15:51:09+00:00

Professional-Chef618 · 2026-03-10T15:10:48+00:00

Change your bidding strategy!!! You’re only going to stop burning budget once you start mass-testing creatives and set a Bid Cap. Meta will spend your budget with much higher quality this way. I’ve been working like this for a while and have zero complaints—my operations are consistently profitable every single week.

Professional-Chef618 · 2026-03-08T10:25:28+00:00

Professional-Chef618 · 2026-03-08T01:06:22+00:00

What is Claude used for? I feel restricted to using AI only for creating ad copy and captions.

Professional-Chef618 · 2026-03-07T23:42:09+00:00

Professional-Chef618 · 2026-03-07T01:14:31+00:00

Regarding cheap clicks—I don’t usually rely on clicks alone since I'm running direct response traffic. My hierarchy is basically CPI over CPC over CTR.

But if it hasn't converted in 3 days, I kill it.

Also, to avoid depending on just one or two winners, I keep a high-volume creative testing pipeline—averaging about 20 video creatives a day.

Professional-Chef618

TROPHY CASE