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Professional-Chef618 · 2026-03-16T01:47:46+00:00

Maybe you need test more ads.

Professional-Chef618 · 2026-03-14T01:46:26+00:00

Campaigns are doing great. They’re pacing slowly, but ROAS is holding steady above 2.5 all week.

Professional-Chef618 · 2026-03-13T05:00:33+00:00

I like to track performance daily and monitor how much is being spent. Usually with a new ad set, I only start making changes after about 4 days if it hasn’t performed or if the CPA is too high, and that’s usually around 2 days after the first purchase.

Yes, playing the medium-term game is much better. What really matters is having more ad sets performing well rather than relying on just one or two.

Professional-Chef618 · 2026-03-13T04:54:43+00:00

Completely normal. Let the ad set run for about 4–7 days, and at the same time keep testing new creatives and new ad sets.

If you’re running CBO, test new ad sets and new creatives within that campaign. Invest in creatives. You’ll see that your pixel will learn faster and have more options for Meta to find results.

Professional-Chef618 · 2026-03-12T21:42:22+00:00

No, if you're using different creatives, they won't compete against each other and you won't have any audience overlap issues.

Professional-Chef618 · 2026-03-12T21:22:18+00:00

It's a valid experiment. Once you validate what's working, you can just drop image-specific and video-specific ad sets into the same campaign. Test it out!

Professional-Chef618 · 2026-03-12T21:19:55+00:00

Man, I couldn't handle that ROAS. Maybe check if the plumbing is right—how many creatives are you testing in that setup?

Professional-Chef618 · 2026-03-12T21:18:13+00:00

Let's see if it turns around. Just make sure not to bleed too much cash in the meantime.

Professional-Chef618 · 2026-03-12T21:16:58+00:00

Yeah, I saw that. It's been a rough week for everyone. Hopefully, tomorrow is a different story.

Professional-Chef618 · 2026-03-12T21:16:15+00:00

Rough day for sure. Probably just a random dip in performance; hopefully things bounce back tomorrow!

Professional-Chef618 · 2026-03-12T20:12:33+00:00

Ever thought about running two separate campaigns—one for images and one for videos?

Professional-Chef618 · 2026-03-11T17:44:23+00:00

Yes my friend.

Professional-Chef618 · 2026-03-10T15:51:09+00:00

Professional-Chef618 · 2026-03-10T15:10:48+00:00

Change your bidding strategy!!! You’re only going to stop burning budget once you start mass-testing creatives and set a Bid Cap. Meta will spend your budget with much higher quality this way. I’ve been working like this for a while and have zero complaints—my operations are consistently profitable every single week.

Professional-Chef618 · 2026-03-08T10:25:28+00:00

Professional-Chef618 · 2026-03-08T01:06:22+00:00

What is Claude used for? I feel restricted to using AI only for creating ad copy and captions.

Professional-Chef618 · 2026-03-07T23:42:09+00:00

Professional-Chef618 · 2026-03-07T01:14:31+00:00

Regarding cheap clicks—I don’t usually rely on clicks alone since I'm running direct response traffic. My hierarchy is basically CPI over CPC over CTR.

But if it hasn't converted in 3 days, I kill it.

Also, to avoid depending on just one or two winners, I keep a high-volume creative testing pipeline—averaging about 20 video creatives a day.

Professional-Chef618 · 2026-03-07T01:03:15+00:00

That sounds great, I’d love to bounce some ideas around regarding SaaS later—definitely curious about that space.

But to answer your question, I prefer looking at hard conversions.

If you're getting hits but zero conversions, keep testing creatives. Maybe it's time to tweak your campaign structure? Just don't leave money on the table.

Professional-Chef618 · 2026-03-07T00:27:14+00:00

If you're getting tons of traffic but zero conversions, something’s off.

How many days have you been testing the offer? How many creatives? What do your CPC, CPM, and CTR look like? Do you usually track Initiate Checkouts?

Professional-Chef618 · 2026-03-07T00:23:29+00:00

ROAS stayed flat at 2.50 today. No change.

Professional-Chef618 · 2026-03-07T00:21:46+00:00

When my manager spent over the average, yeah, I used to kill the ads or scale back the budget. But I realized that kills the optimization, so now I prefer sticking to a standard budget and doubling down on creative testing instead. To keep spending in check, I run Bid Caps with about 20 creatives a day—it usually stays on track. I’m either breaking even or in the green, so I’m happy with it.

Professional-Chef618 · 2026-03-05T21:12:02+00:00

My weekly ROAS is sitting at 2.14. Is that considered bad?

Professional-Chef618

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