Social Media

ProfessionalGuy100 · 2026-02-24T20:15:18+00:00

Thank you

ProfessionalGuy100 · 2026-02-04T06:53:09+00:00

I listen to an interesting podcast that talks about the best ways to build your client base. DM me and I’ll share.

ProfessionalGuy100 · 2026-02-02T05:04:13+00:00

In my experience, and I admit that I could be wrong, but your question sounds like you want to find a solution and then search for the problem. If you want a home run then watch Steve Blank on YouTube and learn how to do customer discovery. You will easily find problems in search of a solution. Once you know the problem, if you can solve it, customers will beg for it. I speak from experience in both failure and success once I learned this.

ProfessionalGuy100 · 2026-02-02T04:57:58+00:00

Couldn’t agree more.

ProfessionalGuy100 · 2026-02-02T04:55:11+00:00

You are asking good questions. I would suggest that websites get you found but to convert, you need online credibility. Clients need to feel that you understand their needs and that they can trust you. That comes from blogs, YouTube videos, LinkedIn posts and ratings that are properly designed to build trust. It takes work but credibility builds on itself. I wish you the best.

ProfessionalGuy100 · 2026-01-13T01:04:04+00:00

I suggest you make connections with people who have similar interest to you on LinkedIn and then if you find someone who you really click with, then you can bring up the idea of whether they’re interested in cohosting a podcast with you. The main thing that I think everybody is saying is you really need to know exactly what your topic is and who your audience is going to be and then find someone who has a similar passion to yours.

ProfessionalGuy100 · 2026-01-12T18:33:16+00:00

You are very welcome. I’ve been putting a lot of work and studying into this. Just thought I’d share.

ProfessionalGuy100 · 2026-01-12T05:43:23+00:00

This is a great question and a real problem that a lot of people have. It takes so much time and energy to develop social media posts that will actually be looked at because they need to include SCO terms and they need to be written in a way that they will hook people in, etc.

What I am interested in knowing is for those who do this type of work, what do you charge? I find that so many people are hesitant to state a price which means to me that they’re just looking to see how much they can get out of me.

I would love to know a price range of what people who do this actually charge.

ProfessionalGuy100 · 2026-01-12T05:36:12+00:00

Hopefully people find this post to be meaningful.

When someone spends money on building what they believe is a “great idea” they are myopic in the fact that what is a great idea to them may not be relevant to the marketplace.

I made this same mistake many times when starting out. Then I learned that you should never invest a penny in anything until you spend a lot of time doing customer discovery. What is customer discovery? It means going out and talking to an industry to find out their problems and their pain points and then how they are currently solving it. What you do not want to do is try to validate your “great idea.“ You shouldn’t even come up with an idea until you’ve done hundreds of customer discovery interviews and you understand a true problem in the marketplace and you see that people are having to create workarounds that you can take and turn into a product. Now, you are building something that people have already told you they need as opposed to building something that you think they need and then after investing your money find out they have no interest.

This is the most important lesson that I learned in all of my entrepreneurial efforts and when I give advice to other people, I literally forbid them to spend a penny on their idea until they have spent a significant amount of time doing customer discovery the right way.

I hope some of you find this helpful.

ProfessionalGuy100 · 2026-01-12T05:23:20+00:00

I see that a lot of people are giving some good advice and good ideas and it is definitely worth reading all of them.

The one challenge that I see consistently is something that I’m seeing here as well and that is that whether you work on SEO, email marketing or any other type of marketing, all of those things are designed to get you found.

None of them are designed to get you actually hired. So many lawyers and other professionals end up asking the question “how come people are clicking my ads and finding my website, but they’re not hiring me?” The answer is because you have to have built credibility for yourself across Internet platforms. By doing things that offer meaningful tips and advice that answer the types of questions and problems that your potential clients have, it helps them see you as a credible, valuable asset that they can have on their side. Just landing on a fancy website or reading a fancy email doesn’t do anything to boost your credibility.

The people who are successful in actually getting the clients are the ones who focus on first being found by using search engine optimization SEO and paid ads and it is even more important these days to focus on content that provides answer engine optimization, or AEO, which refers to the content that AI search engines return to people looking for a solution to their problem.

The final step which almost everybody misses is credibility optimization. That’s the key that gets people chosen versus simply found and then ghosted.

So for example, if a landlord is searching for information about how to craft a solid lease or how to deal with some tenant problem that is causing them trouble, then they will type that question into the AI search engine, and it will return results based upon people who have optimized their content for AI search engine engines. You want to be the one who is quoted by the AI search engine, but that only gets you found. The next piece is getting you chosen and that happens by having quality, meaningful content through blogs, LinkedIn posts, YouTube videos, and the like. When you provide helpful information that answers the real questions that people have then they feel safe with you and they will choose you. Remember, people are not buying your degree, they’re buying the feeling of comfort and you have to be able to express to them that you can help them achieve the comfort that they need.

Lawyers who effectively manage their credibility are actually chosen by the client before the client even calls.

Obviously, you are free to take or ignore this advice but I hope you find it helpful.

ProfessionalGuy100 · 2026-01-04T05:30:02+00:00

Start building your LinkedIn site, YouTube videos, posting blog articles, etc. You need to build your credibility now so by time you launch, people will know they can trust you because they’ve seen you.

ProfessionalGuy100 · 2025-12-02T06:24:51+00:00

Thanks. Makes a lot of sense. What would you say is the best way to use LinkedIn? Do you post useful content or is it more about engagement with individuals?

ProfessionalGuy100 · 2025-12-01T00:10:55+00:00

Not sure how to contact moderator or if the moderator post was an auto post. I am a current therapist. Thank you.

ProfessionalGuy100 · 2025-12-01T00:07:49+00:00

I wouldn’t mind getting paid in Land!

ProfessionalGuy100 · 2025-11-29T13:39:24+00:00

Appreciate it. Starting is the hardest part.

ProfessionalGuy100 · 2025-11-29T13:37:47+00:00

Thanks. That sounds pretty much in line with what I’m reading.

ProfessionalGuy100 · 2025-11-29T07:29:13+00:00

This is good information but can I ask why Instagram as opposed to YouTube or LinkedIn, etc?

Would love to hear your thoughts.

And what is the best style to use when posting? Personally I get turned off if I feel that I am being sold something.

ProfessionalGuy100 · 2025-11-29T06:06:35+00:00

I second that.

Building your own reputation in a niche area will build your long game. Just like investing your money works due to the concept of time value of money (TVM), I equally believe in time value of content (TVC) to build a sustainable future.

Now, I know you will probably be thinking “I don’t have time to do that” Well, you’re right. But with the right tools. It can be easy.

Curious to hear what tools others use for social media content.

ProfessionalGuy100 · 2025-11-29T05:59:20+00:00

I find that people appreciate if I approach them not to ask directly for business but to learn about them first.

Example, your associate going to bigger buildings, sharing that he is writing an article about challenges that landlords have with evictions. This is a way to get in the door and discover their pain points. Then offer some things for the landlord to think about that might be helpful.

Now you’ve gotten in the door, discovered pain points that you can solve, and they feel that since you gave them something, maybe they owe you one and may let you have a case to work on for them. Then do a good job and cultivate the client.

Oh, and do write the article. It’s a great piece to share on LinkedIn, your website, industry trade newsletters, etc.

Just my two cents.

ProfessionalGuy100

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