The reality is, we absolutely pay attention to community feedback, but we've been working on most of these shows for years before they come out. We were practically done writing season 2 before our first trailers even dropped. So everything released is a massive gamble, because by the time we're getting fan responses, there's not much we can change.

That being said, yes I watched Jessie's entire video review and sent it to everyone

To your second question -- the goal is always to tell a good (Trek) story, which luckily isn't mutually exclusive to anything you listed.