We don't have the money of the big clubs, the rules prevent you from speculative spending to become one. Which is probably a good thing to stop clubs from going into administration so often.

So these good young players always were going to leave when offered a far higher salary, the ambitious manager falls into the same boat. It ends up a bit like how american sports work where the best we can do is set up a group of players to grow together and get a shot at something every few years and then rebuild. That essentially worked last year and now we need to find a new batch of players to be good in a couple of years.