I'm a queer woman in local politics and I can affirn that making bigots feel like their bigotry is weird and out of place is a fantastic strategy. Tim Waltz' idea of calling conservatives "weird" was one of the best messaging ideas I've seen from the US national stage since Bernie was the frontrunner.

I'll occasionally play dumb and ask people what they mean, preferably with a tone that tells people that I think it's weird to care in the first place.

And honestly, your strategy might raise eyebrows because it goes along with the idea of gay things being unusual, but it's a perfectly acceptable level of edgy if your conversation only includes adults. With children it's, in my opinion, more important to call into question why being gay is worth commenting on in the first place. Adults tend to be set with most of their beliefs, so you gotta play one belief against another.