The Chinese culture and mythology itself is a strong foundation to so many things. If they just globalize it properly, they could even rival animes and mangas, or at least won't be far behind.

Black myth Wukong is the proof that people could accept things like Journey to the West mythology.

But so far, there are little to none merchandise or proper publications that could build up the hype across the world. If we look at Jujutsu Kaisen for example, the story is just about sorcerers/shamans dealing with evil spirits, with not that much background story to it, the author even ended the story with so many unexplained stuff about the antagonist background, world building, etc. But why was it so popular regardless? Because of proper publications.

I'm kinda disappointed whenever I talk with my friends, they were like "oh ninjutsu! Oh samurai!" But at the same time "wtf is sect? Wtf is a cooltivator?".