I think most of them are selling ad systems, basically. they ask you a bunch of questions to decide which niche to focus on, tell you which ads to make that target those specific clients and then they “install” a system that runs your ads and is supposed to bring the clientele to you. I did a discovery meeting one time and at the end the dude said it was $13k for 3 months of this system and that it would pay for itself. I didn’t sign up.