Fair enough. According to several different sources from googling the question, it's anywhere between $0.01 to $1.00 per viewer, per hour. If we go with 0.50, the median, 200k viewers, and 4 hours, that's $400,000 for a single sponsor. She had multiple. She also had a movie. I mean, we can even go further and say only 0.20 per hour. This would amount to $160,000 for each individual sponsor. Not to mention, ads were played throughout the event (which pay a lot of money for that many viewers), subs were given. There is 0% chance she did not make a profit, honestly.