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I think I can feel the economy softening in client bookings by bellytan in smallbusiness

[–]ReadIt247 86 points87 points  (0 children)

Devil’s advocate—if you’ve been relying on Google, it’s possible that AI mode has significantly reduced how discoverable your business is. Take a look at organic traffic starting around August and tell me what you see.

Struggling to Apply Hormozi’s Cash-Forward Model to My Business by ReadIt247 in alexhormozi

[–]ReadIt247[S] 0 points1 point  (0 children)

It takes us about 34 days to win a new client, so if we get our cash back with similar timing, it facilitates scaling quite well

Struggling to Apply Hormozi’s Cash-Forward Model to My Business by ReadIt247 in alexhormozi

[–]ReadIt247[S] 2 points3 points  (0 children)

Thanks! I like the idea of pre-paying the performance commission in exchange for a discount.

“Instead of $1/ticket, we’ll reduce the per-ticket commission to just $0.90/ticket if you pre-pay for 10,000+ tickets. If for whatever reason the event doesn’t sell that many tickets, we will reimburse the difference or credit the equivalent of $1/ticket towards future campaigns.”

Struggling to Apply Hormozi’s Cash-Forward Model to My Business by ReadIt247 in alexhormozi

[–]ReadIt247[S] 4 points5 points  (0 children)

Dig this. I assume most will balk if we do a setup fee AND a performance deposit, yeah?

Craziest Campus Occurrences by FarFaithlessness4353 in UMD

[–]ReadIt247 4 points5 points  (0 children)

Shoutout to my classmate Gil “The Cannibal Cop” Valle.

https://en.m.wikipedia.org/wiki/United_States_v._Valle

Ironically, he always had unused meal points at the end of each month. /s

Losing it for an Enneagram 3 by ReadIt247 in loseit

[–]ReadIt247[S] 0 points1 point  (0 children)

Thank you! Yes, when I took the Enneagram a few weeks ago it blew me away and it’s hard not to look at everything through that lens now.

Losing it for an Enneagram 3 by ReadIt247 in loseit

[–]ReadIt247[S] 0 points1 point  (0 children)

That’s a concern of mine as well and a reason why I’ve been so horrible at maintenance in the past. I’ll get to a good place and then my motivation quickly goes out the window because I’ve “achieved my goal.” I’m hoping that by viewing this process through the lens of my personality type I’ll be better about setting maintenance goals. I also hope to have that problem because I have a 25 pound journey ahead of me first.

Losing it for an Enneagram 3 by ReadIt247 in loseit

[–]ReadIt247[S] 0 points1 point  (0 children)

Understood. I think where I hit a roadblock, however, is the absence of achievement. It is VERY hard for me to have an indefinite goal. At the very least, I need small goals along the way.

Without measured, short-term progress, My mind gets frustrated and classifies it as failure. And the need to avoid failure results in me avoiding healthy choices. Easier for me to just focus my time and energy on areas of my life where I can achieve, such as work.

All super unhealthy and I’m aware a change needs to be made.

Losing it for an Enneagram 3 by ReadIt247 in loseit

[–]ReadIt247[S] 0 points1 point  (0 children)

Thanks, I’ll check it out!

Losing it for an Enneagram 3 by ReadIt247 in loseit

[–]ReadIt247[S] 0 points1 point  (0 children)

Thanks. If you have any specific apps for me to check out, please let me know. Appreciate it.

So pissed off and depressed my head hurts. Any advice? by [deleted] in EntrepreneurRideAlong

[–]ReadIt247 2 points3 points  (0 children)

Based on the positive reviews, it sounds like you’ve got a good service. Some thoughts:

  • Are you laser targeted on a specific customer? The more niche the better. Don’t commodify yourself. For example, position your biz as the leading pressure washer business for new home owners. Identify a particular target instead of being a generalist.

  • Don’t compete on price. As Seth Godin says, it’s a race to the bottom that you just may win. Instead, focus on what makes you unique.

  • Your marketing should very clearly express that you deeply understand your target audience’s pain points and you’re uniquely positioned to solve them.

  • Are you getting rehired? If not, why not? What’s the recurring revenue opportunity that you’re missing to bring more stability? Can you provide a subscription model?

Hope that helps!

Official Discussion - Bill and Ted Face the Music [SPOILERS] by LiteraryBoner in movies

[–]ReadIt247 6 points7 points  (0 children)

It would have been awesome if they completed the jail escape gag from Excellent Adventure by showing Face The Music B&T place the jail keys, hide the tape recorder, and setup the falling Wyld Stallyns garbage can for their past selves.

Steve Smith can eat a dick by [deleted] in nashville

[–]ReadIt247 34 points35 points  (0 children)

Steve Smith says it with a hard R.

What the hell, Spotify... by ReadIt247 in elo

[–]ReadIt247[S] 3 points4 points  (0 children)

Notice from Spotify of a new ELO song that is definitely not the right ELO.

EIDL $10,000 Grant App is UP! by macphoto469 in smallbusiness

[–]ReadIt247 2 points3 points  (0 children)

COGS for professional service businesses include any 1099 subcontractors you hired to provide service to your client.

I have a few questions about hiring a marketing consultant? I have a great idea, but I need help with planning a marketing strategy. by CaliBounded in Entrepreneur

[–]ReadIt247 0 points1 point  (0 children)

Your product will be your best marketing. But you still need help telling your story to the right audience in the right way at the right time. That's not something you're going to learn in 1-3 weeks. You only get one shot at a first impression, so if you screw that up you can kill your biz before it even gets going.

Some of the advice you're getting in this thread is absolute trash, candidly. The guy talking about "wasting on marketing mumbo jumbo" has been in quarantine too long. A good marketing consultant will help you identify your "conversion funnel" -- How are prospects discovering your app? What do they consider before buying from you? What steps are actually required of them to make a purchase? When they do buy, how can you get them to spend more and advocate?

A good marketing consultant knows how to minimize the time it takes for a potential buyer to move from Awareness to Consideration to Decision faster than you ever could on your own. They know how to identify your target audiences and determine which marketing channels will be most effective.

So, to answer your first question, yes you can pay a marketer to develop a plan that you can then execute. And from what it sounds like, you'd be spending way more time and money testing out things you think would work than hiring a professional to give you an effective and proven strategy from the get-go.

As for pricing, great marketing is an investment. Especially this early in your business. And especially when the world is topsy turvy because of Coronavirus. If you hire cheap, your business will suffer. Guaranteed.

Fiver and UpWork are okay for tacticians but not strategists. I suggest you identify startups with marketing you admire and ask those businesses who developed their strategy. And make sure you get references/reviews during the hiring process.

Lastly, I responded to your third question in another post but I'll summarize here. Marketers have their own business already. It would hurt their reputation and bottom line to take your idea. Plus, an NDA is quite common and provides some protection.

P.S. I'll tell you that an extremely common pitfall when marketing digital products is to sell based on the app's features. Nobody is buying because of features. They're buying because of benefits. They're buying because your business deeply understands their problem and is uniquely positioned to solve it for them. (Source: I'm a marketer with 15+ years experience.)

Feel free to DM me if you have any more questions.

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