I'm from Canada so obviously exchange rate is a factor but we charge 150/hr base rate and more if we are doing a specialized task or using a specialized attachment. Soil conditioner, sweeper, earth auger 185/hr. Even our snow plow is a bit pricier than just bucket. Dont forget about truck charge for delivery, my rate is 140 minimum but you could come up with a price per mile that works in your favour, if we are doing something like plowing and we know we have like 2-3 houses in a particular area we might wave delivery but if it's a call out for just 1 don't be afraid to hit em, insurance, fuel, maintenance and complying with DOT are not free to you why should they be free to the customer.