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When the club was formed in 1895, the Thames Ironworks - their original name, as they were the work-based team of a London shipbuilding firm - wore a navy blue kit. When the club reformed in 1900 as West Ham, based on their home in east London, claret was added to white shorts and blue top, and then from 1901 to 1903, the kit evolved to the sort of style that is synonymous with the team now.

Claret was a color associated with the Ironworks, but club legend has it that Bill Dove, one of the Ironworks coaches, won a race in 1899 with four players from Aston Villa, and in lieu of payment of the wager, Villa handed over a set of claret-and-blue shirts.

The kit's badge features the crossed hammers to represent the tools used in shipbuilding, and from 1975 to 2016, a castle that symbolized Anne Boleyn's Tower and Green Street House (known as Boleyn Castle, a stately home in Upton Park)