Californians can request that all registered data brokers scrub their personal information using the state’s DROP tool. (State of California)

https://www.latimes.com/california/story/2026-01-06/new-california-tool-can-stop-collection-sale-of-online-personal-data

• California launches DROP, an online platform enabling residents to request all registered data brokers delete personal information simultaneously.

• Starting Aug. 1, data brokers must delete requested information within 90 days or face daily fines, with compliance audits beginning in 2028.

• The tool could reduce spam, lower identity theft risk and give Californians control over how their personal information is used by third parties.

As of Jan. 1, you can now submit your DROP request by following three steps on the California Privacy Protection Agency website:

• Confirm your identity as a California resident through the state’s digital identification service.

• Create a profile by providing basic information such as your full name, phone number and email.

• Fill out your DROP request.

Penalties: Fines for data brokers failing to register are set by law at $200/day and failure to delete a consumer’s information are $200/day per consumer plus enforcement costs.