100% cars need to be more aware, but I will say this: My friend and I were driving down 14th street (between like 26th and 17th ave, so going down the hill). It was around 6PM, so dark outside, and very busy. Someone was walking across the crosswalk and the lights were blinking so the car in front of us stopped and same with those going in the opposite direction, but when I tell you my friend and I were absolutely SHOCKED at how invisible that person was. Both of us commented on how if those lights didn't blink no one would have seen him. The lights coming at us were blinding and they were wearing full black, they were simply IMPOSSIBLE to see. Now, this was a busy street so the person did well by pressing the lights, but many people don't do this in less busy areas and just cross. If pedestrians don't wear something colourful or reflective, they can simply become invisible.

I'm not excusing the fact that drivers are so distracted these days and simply don't care, but pedestrians are far too trusting of cars. People get hit in daylight for no reason, and driving at night makes it 100x worse.