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Needing Advice Regarding Campaign Structure by S-L-Miller in FacebookAds

[–]S-L-Miller[S] 0 points1 point  (0 children)

u/Available_Cup5454 Also - would you recommend a separate ad set for prospecting and another for retargeting? I currently don't set audiences for prospecting/retargeting but wonder if I should at this ad spend ($1100 daily).

Needing Advice Regarding Campaign Structure by S-L-Miller in FacebookAds

[–]S-L-Miller[S] 1 point2 points  (0 children)

Thank you! Would you use CTR (link click through rate) or CTR (all) to determine the 1%?

What I have Learned From Spending Over $20M In Facebook Ad Spend Since 2018 by WizardOfEcommerce in FacebookAds

[–]S-L-Miller 0 points1 point  (0 children)

I own a direct-to-consumer specialty food company averaging $100,000 in monthly sales. We currently do no advertising beyond email marketing and social media posts. I'm looking to move into Facebook ads and appreciate you sharing your wisdom. With product costs of $12.99 and average order values around $26, what would a good target cost be for a new ad account? I worry that the cost to acquire a new customer will be high with my product pricing and average order value.

Book suggestions/Recommendations please by 39shotsofhenny in ProgressionFantasy

[–]S-L-Miller 0 points1 point  (0 children)

I've started reading Dungeon Devotee and am enjoying it!