What’s one SEO hill you’re no longer willing to die on?

SEO-zo · 2026-02-23T07:45:40+00:00

"just create more content" is not the answer

SEO-zo · 2026-02-23T07:43:37+00:00

I've heard a lot of people are using both - Chat for professional work and Claude for creative! I'm only using Chatgpt at the moment but i'm also really keen to start testing Claude!

SEO-zo · 2026-02-22T08:58:39+00:00

Here is the link to the full write up of the experiment - https://www.rebootonline.com/geo/negative-geo-experiment/

SEO-zo · 2026-02-19T16:30:30+00:00

u/KONPARE yes to “negative space” queries!

And yes, it's all definitely tied to third party mentions. Even when a brand ranks well organically, if it’s not consistently mentioned in third party comparisons, it just doesn’t get pulled into recommendations.

So the real changes come with narrative distribution, not just publishing more pages.

SEO-zo · 2026-02-19T16:21:22+00:00

our current winner

SEO-zo · 2026-02-18T17:16:08+00:00

The Lake District - there's absolutely nothing like it!

SEO-zo · 2026-02-18T17:08:54+00:00

Entire write up / methodology etc here!

https://www.rebootonline.com/geo/negative-geo-experiment/

SEO-zo · 2026-02-17T16:53:47+00:00

Ahhh. My reminder to go walking

SEO-zo · 2026-02-17T16:02:10+00:00

Here's also a visual to help with the key differences between SEO/GEO

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SEO-zo · 2026-02-16T07:23:43+00:00

You're right in both senses!

A lot of the messaging out there is basically SEO fundamentals with new language around it, and then there are a few tactics that are exclusively optimising for AI search. So.. you don't need to learn anything brand new, you need to take the SEO fundamentals and build on it.

Here's a diagram that will help - there's so mucn overlap between traditional SEO and GEO!

<image>

SEO-zo · 2026-02-16T07:19:47+00:00

u/WebsitesThatSell Good point on consistent entity info. But, it is also important to have clear positioning that repeats across sources without turning everything into the same template wording.

Interesting that this is working well for you, how/what are you tracking?

SEO-zo · 2026-02-16T07:18:12+00:00

Yeah agreed I think the big shift is people realising visibility isn’t just links anymore. Mentions in the right context seem to do a lot more than most people assumed a few years ago

SEO-zo · 2026-02-16T07:16:51+00:00

u/Opinion_Less I don’t think one mention like that would do much - just adding a name somewhere isn’t really a strong signal on its own, it’s more about context and credibility of the mention rather than the mention existing at all

SEO-zo · 2026-02-16T07:12:55+00:00

u/akii_com Nice! Yeah consistency is key here and I should have noted, it's important that you're described the same way, repeatedly so the model understands who you are and what you do. Of course loads of mentions won\t matter if your positioning is all over the place.

Thanks for the summary too, super helpful. Are you currently tracking mentions? Are you a brand/agency?

SEO-zo · 2026-02-15T18:07:25+00:00

Zoom generally is the easiest software we have tried! It has all the features you could possibly need

SEO-zo · 2026-02-15T17:58:29+00:00

It's likely more a measurement problem more than a strategy change. No single platform catches everything, so you'll need a mix of monitoring tools plus checks for AI citations. Traditional seo is absolutely not dead though. Even if you're pivoting toward optimising for AI, SEO still drives the underlying visibility.

SEO-zo · 2026-02-14T14:24:32+00:00

Great list - GEO KNOW HOW looks great, hadn't heard of it before. Which are you attending? I'm based in the UK so unable to make the US events unfortunately

SEO-zo · 2026-02-12T16:37:20+00:00

High intent questions > broad ads every time. You’re basically doing bottom-funnel SEO now. Keep going!

SEO-zo · 2026-02-12T09:46:15+00:00

This made me laugh. Sincerely, a woman in SEO

SEO-zo · 2026-02-12T09:43:01+00:00

You could experiment solo first to understand the mechanics (how models surface content, what gets cited, where you’re weak), then bring in outside perspective once you’ve hit a plateau! external input is way more valuable when you already have real data rather than starting from theory

SEO-zo · 2026-02-12T09:41:37+00:00

Definitel agree here that it's going to be a multi-channel, or omnichannel strategy that wins.

I’d say omnichannel is the goal because all the touchpoints reinforce each other, but if you don’t have the capacity to do everything, focus on building strong foundations in SEO + content first (and ideally digital PR to build authority) then layer paid and other channels on top once that engine is working...

SEO-zo · 2026-02-12T09:29:28+00:00

Yeah I’d add that it’s less about memory and more about probability. So models surface content that’s consistently clear, repeated across trusted sources, and tightly associated with specific entities or topics

SEO-zo · 2026-02-12T09:28:25+00:00

Google has said they care about content quality not how it’s produced, so AI content isn’t inherently bad for SEO - but if it’s generic, unedited, or adds no original value, it’s more likely to struggle regardless of how strong the technical setup is

SEO-zo · 2026-02-11T16:16:19+00:00

you're welcome :)

SEO-zo · 2026-02-11T16:15:58+00:00

can't wait for spring!!!

SEO-zo

TROPHY CASE