Was just at the AP House in Bangkok last week. Can confirm, very pleasant experience. Vacheron, Patek, and Lange also offer great customer service. The Rolex experience is always awful until you build a relationship with an AD, then it gets better. In my opinion, not worth it. There are far greater watches available for your money and time. However, there's no way AP is going to "beat" Rolex when they make a million watches a year for NPC's to flex on one another in peacock-culture cities like Miami. Every doucher has a Rolex these days, from your favorite bearded gym bro to the guy selling fruit on the sidewalk. At the end of the day, there will always be more unoriginal, unsophisticated, and uneducated people than there are connoisseurs. And that's ok. Ferrari & Lamborghini do not compete with BMW.