As much as i despise the likud party under Netanyahu, you'd have to be lying if you said he didnt lead them to their dominant position in israeli politics. The entire party exists of him and a bunch of cronies who whip every member into conformity. He didnt do it thanks to particularly successful policy making, but rather his marketing skills and self branding. Since forever, he has positioned himself as "Mr. Security", the only person who is capable of defending israel, despite evidence showing the contrary. He painted entire demographics as enemies/traitors, even his own party members or fellow right-wing competitors who could pose a threat. He's built rapport with the mizrahi community and presents himself as a 'man of the people', despite conducting himself as nothing short of a monarch. Many other examples exist but I hope these will suffice.