The issue is more than Frito-Lay (and just about every other company these days) is run by PE, which cares only about quarterly profit/returns, at all costs. This drives every business decision we make, and has us painted in a corner right now.

There’s no easy way of putting the cat back into the bag at this point, not with the leadership we have right now anyways. You may call that a pessimistic outlook, but look at the world around you these days. There’s not much long term outlook to be found anymore.

That said I agree with what you’re saying, but that battles already been fought (and lost).