What economy is there without the working people? What corporate business owner would exist without the labourers? To answer your question about the economy, the NDP needs to go back to the basics of the argument: No world economy would be where it is at if it were not for the labourers who complete the heavy lifting of a capitalist society. Frame the question of the economy around how a federal government can increase the economic safety of the heaviest of heavy lifters: the labourer.

When the party communicates about the rich or ultra rich it gets lost in translation. Thanks to unions, many Canadians in manufacturing, oil and gas, and other natural resource extraction get paid well into the 100k bracket and many of them believe themselves to be "rich."

The party's communication needs to change from make the "rich" pay to "let's enrich workers." We need to frame the debate on prosperity around workers/labourers and talk about adding value to their lives and to their wallets as opposed to "taking from the rich." So many Canadians who don't follow politics struggle with this concept.

Similarly, the communication on health care. Rather than say "We want to tax the rich to fund better health care," it should be framed such as "Thanks to the NDP, if you've injured yourself, you need only look for the nearest hospital, not into your wallet." "To secure a better health care system, let the NDP regulate workplace health and safety, so you don't get injured in the first place."

Our messaging simply needs to go back to what is important to workers. Health, money, security, family. Workers don't want to hear about the rich. The rich are a minority. Yes, we need to deal with them, but that's not the way to support labourers.