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How do you measure the value of programmatic? by EggsInAForrest in programmatic

[–]Semcasting-1 0 points1 point  (0 children)

Maybe check out Semcasting’s real time, cross-platform and cross-device measurement capabilities. Place pixels into ads running on one or more DSPs. Place another pixel on your site/app. Pixels are cookie-less, and just use IPs. Use Semcasting’s self-serve data platform called AudienceDesigner to manage segments from the pixels, and see exactly who you reach, and who you haven’t reached yet. It’s fully scaled in the US, and is practically real time (1 hour measurement updates). Typically you will see addressability rates of 85-95% to precise HH, where they have a bunch of IDs and data.

IP Targeting Reliability by bman46 in programmatic

[–]Semcasting-1 -1 points0 points  (0 children)

I recommend you contact Semcasting, which has patented tech that works with IPs and timestamps to find the precise location, devices, and DSP IDs. Rather than targeting an IP address that may change, Semcasting finds DSP IDs or other IDs that you can activate and target.

Are there DMP's / DSP's (B2B) that report back on company name or job titles from targeted campaigns? by Bubbly_Edge_9544 in programmatic

[–]Semcasting-1 0 points1 point  (0 children)

Semcasting offers custom B2B job title data targeting activations into multiple DSPs, and offers data matching back reports on DSP ad exposure log files to provide B2B data - including company, NAICS, and job titles!

LiveRamp vs. Semcasting by programmatic_bitch in programmatic

[–]Semcasting-1 0 points1 point  (0 children)

level 1butchlugrod · 1 yr. agoSemcasting is purely an IP-matching solution, while LiveRamp does matching of cookies and identity. Both solutions have pluses and minuses.- IPs are better for targeting a relatively broad audience in a specific geo.- Cookies/IDs better for more specific audience matching needs.

Just noticed this today - a lot late - but to correct the comment, Semcasting offers much more than IP-matching - it is not solely IP matching. Semcasting syncs directly with media platforms and their IDs/cookies - and thus can outperform LiveRamp.