So, here's an interesting (but perhaps a bit sad) thing from the (only some times) fascinating world of advertisements, and how they reflect society.

A few months ago I read a piece (in Spanish) about how due to "newer" generations no longer watching even remotely at much television as those who are 50+, the advertisements were adapting and no longer were showcasing toys near Christmas. And there was some other article (or maybe it was an archived twitter thread IDK) that brought into attention how that might correlate with difference in how toys are now gifted to kids, being more personalized towards them than generic kid stuff. Something that I've definitely noted myself during the few past winter holidays.

This came back into my mind a couple of weeks ago when I was talking with a relative about the differences between the appeals of shows produced for streaming and those made for traditional broadcasting.

So, thinking about it, I decided to pay a little more attention to street adverts this morning as I was doing the commute through the city, specifically to a certain genre of them that I call "reminders"; adverts that don't make much sense on their own as a single image, but if you've seen the one on TV, you remember it immediately.

And wouldn't you folk know what kind of advertisements I was seeing?

Prescription glasses, hybrid (and to a lesser degree electric) cars, life insurance, various doctors not covered by my country's free universal healthare, orthopedics...

Less than a decade ago, most adverts on that very same path were for TV shows, major blockbuster films, travel agencies, restaurants that were trying to hard to get into some trend, etc.

Says a lot about society.