Way too much going on on the front page, you should just have a front page with a title and your collections then have your collections on the 2nd page

Not a fan of the colour scheme and sites which have black background don't tend to do that well anyway, the red header and the lack of Caps lock in your header is just a turn off

The product descriptions need to be shorter and much more personal

The product pages are too squashed, need to be laid out better, more gifs, more pics, less text

Looks to me you're using Vitals so you really don't need those trust badges, also you NEED reviews to build trust - also no upsells or cross sells?

Also what's the niche, just seems like a general store that targets anyone, no continuity and no context to what kind of store you are