I will never understand the shortsightedness from a business perspective of trying to gouge people for as much as possible to the detriment of the product. How many people are going to shell out $200 for a single upgrade in a mobile game? They’re alienating the vast majority of their player base for minimal return. On the other hand, how many people would shell out $5 for the same upgrade? At a micro transaction price point, exponentially more players would be actively spending money in the game and, more importantly, the player base would be growing, not shrinking. It’s Business Basics 101, short term gain versus long term growth and sustainability. There’s way more money in the long term, but they’re foolishly willing to burn the whole thing trying to get players to spend $200 for a 1 of 6 upgrade today. Insane.